The Middle East subsidiary of Access Group Australia - Access Hire Middle East – has taken delivery of 73 new JLG boom lifts with a further 34 on order.
The Australian group recently announced a major expansion of its activities in the Middle East, complete with plans to invest $500 million to build a market leading regional business with a 5,000 unit fleet.
Modelled on the Australian business, the company offers a wide range of access and lifting equipment - including aerial work platforms from JLG and Genie, telehandlers from JLG, Merlo and JCB, along with lighting towers and generators - and operates throughout the Emirates, Kuwait, Oman, Saudi Arabia, Bahrain and Qatar.
Group chief executive John Jones said: “Access Hire Middle East considers JLG as a long-standing strategic partner as well as one of the most established suppliers in the industry. The quality of their product provides the highest level of safety and reliability that has been defined by the culture of JLG and its employees. Over many years, they have been extremely passionate and have taken extreme ownership of ensuring the product is sustainable in excess of the ten to 15 year mark.”
“The true test of equipment is its cost of ownership, its breakdown frequency and the overall equity retained in the equipment for resale. I think that working not only in Australia but in the Middle East is a true test of any piece of equipment working in remote, isolated areas with extreme heat which measures their ability to maintain support for the product in parts, logistics, efficiency, attitude and urgency.”
“JLG’s established brand and product reputation also allows for consistent value for trade ins and ease of export to developing markets. Under market pressure, JLG has led and defied the industry by withstanding the challenges associated with the introduction of new markets and competitors. I applaud the company’s ability to maintain standards and avoid re-engineering their products to a lower standard of quality to compete with new competitors to the market.”