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Tadano
Point of Rental/Syrinx

New identity for Nationwide

8. September 2018 | Comments (1)

UK based Nationwide Platforms is switching its logo and branding to reflect the fact that it is part of the Loxam group now.

The change includes the adoption of the Loxam Powered Access scissors logo and adding the ‘A Loxam Company’ to the Nationwide Platforms name.
Nationwide Platforms' new logo and identity
Nationwide Platforms' new logo and identity

The move follows the recent adoption of the new branding by Rapid Access last month Rapid updates identity

Don Kenny, chief executive of Loxam Powered Access said: "This change celebrates the acquisition of Nationwide Platforms by the Loxam group, and the merger of Loxam UK and Nationwide Platforms, to create the UK’s largest powered access rental business with a fleet of 10,500 machines from a network of depots across the country.”

"Initially the new branding will be introduced on our website and our marketing, sales and service literature. Over the coming months, our rental equipment, vehicles and locations will be updated with the new branding. We are proud of our new brand, which aligns with that of our parent company, but I am happy to assure our many customers that there will be no change to the high quality of service that we are committed to providing you with."

The Loxam Access group logo
The Loxam Access group logo
niftylift

Comments

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Jonathan
10. September 2018 09:25

seems pretty pointless, nationwide is an established brand. Must have cost a bit to do it....

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