06.09.2017

US move for Mitch Ely

Genie has appointed Mitch Ely, who currently work with Genie in Australia, and Asia, as director customer satisfaction and reconditioning based in the USA.

Since 2014 Ely has been national operations manager for Genie Australia, based in Brisbane, having rejoined the company after almost six years in the Australian access rental industry.
He originally joined Genie in 1998 and over the following 10 years became involved in most aspects of the business as national operations manager. He then left the company in 2008 to start his own business, Platform Solutions, moving to rental company Skyreach in 2012, and becoming technical director of its Platform Attachment Rentals subsidiary later that year. He rejoined Genie two years later and has also served in a number of roles within Australia’s Elevating Work Platform Association where he is currently national vice president.

In his new role he will be based at Genie headquarters in Redmond, Washington reporting to senior director of product support and service solutions Bob Bartley. The new role will consist of responsibility for the Genie customer satisfaction programme as well as the reconditioning, used sales and service training teams. The product support team also includes Dan Anderson, Ron Wixon, Steve Chandler and Stohn Stevenson.
Please register to see all images

Mitch Ely

Bartley said: “Mitch comes to the customer satisfaction team with 25 years of experience in the industry. In this new role he will handle customer issues related to product support, parts, warranty, engines and reconditioning. His in-depth knowledge and extensive experience will be well received and utilised.”