27.07.2016

Effer dealer expands

The Effer distributor for the UK, Martin Williams (Hull) is expanding its premises and hiring additional staff to cope with a surging order book for new cranes.

The company took on the exclusive UK distribution at the start of the year and attended this year’s Vertikal Days event in June. It is now sitting on a £2.5 million order book for cranes, with a high level of enquiries. In order to cope and continue to build this side of the business the company has expanded one of its buildings to add a 50 metre crane bay and is recruiting a further 10 to 15 specialist staff.

The latest crane to be delivered is a rear mounted Effer 955 8S +6S with a combination of the manufacturer’s CroSStab outriggers on the rear and V Stab behind the cab, providing the full load chart though 360 degrees slew. The crane has a mximum hook height of 37 metres with telescopic jib, and can handle up to 24 tonnes, with the jib removed.
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The Effer 955 with mixed outrigger systems and 37m of reach

Martin Williams was established in 1990 by Martin Williams -Chris and Nick's father - doing accident repairs and resprays for cars and vans and, expanding gradually to include commercial vehicles and bodywork, which then led to the loader crane business. Today it employs around 110 and operates from a seven acre site. at Burstwick, in Holderness to the east of Hull.

Director Chris Williams said: "We have expanded the building and created a new crane bay since taking on Effer. There will be between 10 and 15 extra men employed with us as a direct result, and that number is set to grow over the next year."

Co-director Nick Williams added: "We got lots of interest at Vertikal Days and hope to confirm a lot more orders as a result of the show. But credit has to go to national sales manager, Jon Cooper, who has 25 years experience in the crane industry and has sold more than 30 Effer cranes since we took the agency on. He has really pushed the product out there and this is all due to his hard work and commitment."