02.09.2013

New marketing head for Hiab

Hiab has appointed Clas Thott as vice president of marketing with responsibility for the company's global marketing, he also joins the Hiab management team.

Thott joins Hiab from bedding manufacturer Hilding Anders International where he worked as group marketing manager responsible for the group's marketing and brand strategies in Europe and Asia. He has also worked with Mars and Cadbury Schweppes, and is based in Malmö, Sweden.
Please register to see all images

Clas Thott

Hiab president Axel Leijonhufvud said: "Our aim is to become the industry benchmark for customer satisfaction globally. To achieve this we will further strengthen Hiab's business and branding strategy through clear positioning and strong brand promise. Clas Thott has a proven track record of developing brands, growing sales and achieving results by effective brand communication. Appointing him reinforces our global marketing organisation and activities."