Johan Van de Water the long term manager marketing & communications for Dutch heavy trailer manufacturer Nooteboom passed away at the end of May, he was only 59.
van de Water began his career in 1987 as a marketing assistant with the agency, De Kock & Van Gelder, but the following year moved to the Dutch company Stork, which ran a group of companies active in aerospace, technical services, food, and printing machinery, where he was appointed as one of its advertising managers. In 1993 after five years in the role he made the move to Nooteboom, where he found his niche, seeming to thoroughly enjoy the industries the company serves, in particular the crane and powered access markets.
A larger than life character who enjoyed life to the full, the following letter from the company, best sums up how his friends and close colleagues thought of him.
Johan van de Water
Dear Sir,
On 31st May 2023, our colleague Johan van de Water, manager marketing & communications, passed away at the age of 59. He worked with great dedication at Nooteboom for almost 30 years and his loss leaves a huge void in our company.
In his role as manager marketing & communications, Johan was highly driven and always looking for innovations and opportunities. This is how he started the Nooteboom Shop more than 20 years ago and under his leadership, Marketing & Communications has grown into a fully-fledged department within Nooteboom.
Although Johan preferred to operate behind the scenes, he was a key factor of Nooteboom's strong image and brand perception. Especially during exhibitions and events at home and abroad, he and his team always managed to put together an event that was organised down to the last detail.
Johan was an idea generator and organiser with a very large and diverse network. He was always optimistic, full of life and much loved by his colleagues. We will miss him dearly.
On behalf of Nooteboom's management and staff, we wish his family and all those who will miss him much strength in coping with this great loss.
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