Snorkel/Ahern will open a new distribution subsidiary/company store in Spain – Ahern Iberica which will be based n the Madrid area.
The new operation is expected to open for business in June and will provide sales, service and spare parts for Snorkel’s full range of aerial work platforms and telehandlers. The company is currently securing the premises and recruiting a team.
Enrique Garcia Delgado Snorkel’s regional sales director for Europe will become managing director of the new venture initially in tandem with his current role, but will move into the new job full time once established. Snorkel is currently recruiting for a number of sales roles in the European and Middle East region.
Snorkel chief executive Matthew Elvin said: “The decision to launch Ahern Iberica will enable us to better support our customer base in Spain, with faster access to new product inventory, spare parts and a wider field service network. Enrique has a significant knowledge of this market and is the right person to build upon the foundations that we have in place already, ensuring that we deliver the very best in customer support.”
“Enrique has done an incredible job during his time at Snorkel building our European sales footprint, and I am confident that he will flourish in his new role with full scope to utilise his extensive experience. I also believe that the planned expansion to our European sales team will enable us to further develop our customer support channels, including our independent distributor network, in these specific regions.”
Garcia added: “I am really looking forward to the new challenges ahead leading Ahern Iberica. While I will certainly miss working with our valued customers and dealers Europe wide, I believe we can truly deliver an industry-leading service to our Spanish customers through this new dedicated entity.”