New European sales manager for Unic

Unic Cranes Europe, the European master dealer for Unic spider cranes has appointed John Scholtens as European sales manager.

Scholtens joins Unic after almost a year as sales manager with Dutch sales and rental company van Adrighem. Before that he was sales manager at Dutch rental company M. Verschoor. He began his career in 1985 with Grove crane and JLG aerial lift distributor HDW, where he became sales manager. In 1998 he was recruited as senior sales manager for Demag mobile cranes - which later became Terex Cranes - covering sales in the Netherlands. In 2014 he left to set up his own crane sales and trading business - S&S International Trading, in partnership with Peter Smits, joining M. Verschoor in 2016.
John Scholtens

Scholtens said: “I am really excited about my new role as European sales manager for Unic Mini Spider Cranes at GGR and look forward working together with the GGR team members, business partners and distributors. I am looking forward to helping drive the business for Unic cranes and building market share”.

Chief executive Graeme Riley added: “Bringing John on board as our new dedicated European sales manager will help support our plans for growth throughout Europe over the next few years. We are confident that his invaluable knowledge and experience will help significantly grow the Unic brand throughout the whole of Europe.”


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