Genie has appointed Arabian Supply Center (ASC) as its aerial lift and telehandler distributor for Qatar.
Established in 2008, Doha based ASC distributes a wide range of products including Hitachi excavators, Hangcha fork trucks and Rammer breakers, as well as components such as tyres, batteries, lubricants and power tools.
ASC commercial manager Darwish Ariqat said: “The strength of ASC lies not just in the products that we offer, but also in our strong after sales network in Qatar. We aim for the best of the best and the brands we endorse reflect our company’s image. When we approached Genie to discuss representing the brand, we knew that they would complement our offering perfectly. Like Genie, customer satisfaction is our priority. With this in mind, we have plans underway to build a new state of the art service facility where the focus will be on ensuring that our customers’ machines are maintained according to the latest industry standards.”
Genie regional sales manager Gary Cooke added: “We had been looking for a reliable, customer focused sales and service partner in Qatar for some time. Trusted by customers as a provider of high quality solutions, ASC has a very good reputation in the market and definitely ticks all the right boxes in terms of representing the Genie brand. The team is highly invested in its relationship with Genie and took part in the Big Five trade show in Qatar last September. In addition to being a great platform to showcase Genie products, that event was a great opportunity to strengthen our relationship together.”