Genie fine tunes parts team

Genie has confirmed its North American replacement parts team, following the recent appointment of Matt Treadwell as vice president of parts & services. See New head for Genie parts and service

They are as follows:

Ryan Lusso continues as senior director of global parts, he joined the company in 2010. And was appointed to his current role in 2016 – See New Genie appointments.
Ryan Lusso

Beau Anderson has been appointed as director, parts pricing and engineering, responsible for dynamic pricing dedicated parts engineering team. He has been with the company for more than 20 years’ in a number of roles, ranging from engineering to aftermarket.
Beau Anderson

Brian Drastal has been confirmed as national parts director, having joined the company five years ago as regional sales manager, aftermarket parts for Eastern US and Canada, he had previously been responsible for sales and marketing at Trux & Equipment and has worked with a number of companies including Piaggio, Garden State Bobcat and a Harley Davidson dealer.
Brian Drastal

Reporting to Drastal are regional parts managers Joe Anthony, Lance Cuttell, Scott Girolamo, Steve De La Torre and Bob Sartini who is retiring

Anthony has a diverse background of outside sales, ranging from event tickets to fasteners. For the past five years he as worked in outside sales in the rental industry and will be responsible for the northeast region of the U.S. and eastern Canada.

Cuttell joined the company more than 20 years ago, and has served in a variety of roles, ranging from production specialist to inside sales. For the past 10 years, Cuttell has been a part of the customer service team, and will now be responsible for the northwest region of the U.S. and western Canada.

Girolamo moves into a parts role from the Genie sales team. He has more than 20 years of sales experience within the aerial industry, and he will be responsible for the central region of the U.S. and Canada.

De La Torre joins the company from Sunbelt Rentals where he has worked for the past four years. Prior to that he worked as rental account manager for Empire Cat, prior to which he was with RSC. He is a certified aerial lift trainer and has worked in the rental industry for 12 years. He will be responsible for the southeast region of the U.S.

Genie veteran Bob Sartini retired on August 31. He joined Genie in 1985 in research and development, before becoming the business’s original outside parts sales team member.

Matt Treadwell said: “We wish Bob the best and are thankful for his years of dedicated service — his shoes will be hard to fill.”

“These changes to our North American aftermarket parts team show our dedicated focus on parts and services to drive greater value for Genie Genuine Parts, creating the foundation for greater customer satisfaction and sustained revenue growth. As we continue to strategically align ourselves with customers’ needs, we will work to deliver consistent, scalable, industry leading parts and service support.”


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