31.07.2018

Mustang gets the Manitou brand

Manitou has announced that it is modifying the branding on its Mustang range of earthmoving equipment to ‘Mustang by Manitou’.

The company said that the change will offer all territories the reputation of Manitou group, and that it goes live as of this week.

Vice president of marketing and product development Arnaud Boyer said: “With the transition from Mustang to Mustang by Manitou, the group combines the strength of a structured network with the strong brand awareness of Manitou. With these assets, we are convinced that the launch of new products will be a success, both in the North American network and in all the countries where Mustang models are marketed.”
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