02.06.2018

ReachMaster expands sales team

US based distributor ReachMaster has appointed Dustin Viertel as regional sales manager with primary responsibility for sales in Texas, Oklahoma and Kansas and overall sales in central USA.

Dustin Viertel was previously construction manager at Bluegreen Southwest, before that he was a sales representative at Sunbelt Rentals, based in Texas. In his new role he will be based in the Dallas/Ft. Worth area.
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Dustin Viertel (L) with Ebbe Christensen and a Falcon spider lift

Earlier this year the company entered into a sales representation agreement with the Sun Marketing group and its eight sales reps, covering the southeast states of the USA. ReachMaster is the North American distributor for Falcon and Bluelift spider lifts, Denka atrium lifts, Bibi and PB scissor lifts Ruthmann truck mounted lifts under 35 metres, Winlet glass handlers and Galizia pick & carry cranes.

President Ebbe Christensen said: “We are very pleased to welcome Dustin to our team. He has extensive knowledge of construction and maintenance equipment, as well as great experience from the rental sector, which is exactly what we need. While our traditional image as a premier provider of atrium lifts remains strong, we have seen a development in our product lines that expands beyond indoor building maintenance. Both our Falcon and Bluelift lines have increased their application portfolio with new units, and our newer product lines like the Bibi tracked scissor lifts and our Ruthmann Eagle truck mounted lines continue to grow well beyond our image as strictly a provider of atrium lifts.”

"Sun Marketing, headed up by Bill Benjamin, represents decades of aerial lift equipment sales experience, thanks to their former representation of Nifty Lift and Haulotte. At a time where we need more feet on the ground than ever, Sun is a great addition to our sales network as our lines demand detailed technical and application understanding. Bill and his team are highly respected throughout the entire Southeast states and fits very well into our sales network.”