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£2 million Hybrid investment

8. December 2017 | Comments (1)

UK rental company Elavation has placed a £2 million order for Niftylift boom lifts.

The new investment is part of the Milton Keynes based company’s fleet renewal and expansion programme ready for the start of 2018, and consists mostly of all electric or hybrid powered models, which the company says is needed to meet the growing demand for cleaner quieter and more efficient equipment.



Bary Brady of Elavation said: “The Nifty units have proved hugely successful for us, allowing us to command higher rates for better technology. The fact that the money we are spending goes directly into a UK based business re-affirms our commitment to working with local suppliers with the very latest technology. We believe that this investment shows a pro-active response to platform hire throughout our region.”

“The future is already upon us and we need a speedy response to our clients growing demand for electric and hybrid machines. We are finding more and more customers wanting the option to operate on battery power and to reduce their reliance on diesel power and it’s perceived pollutants”.

Nifty HR12 Elavation
The new order includes a number of the classic 33ft HR12 boom lifts
Ommelift

Comments

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accessboy
8. December 2017 13:33

With their local competition Platform Sales and Hire being sold to Speedy it sounds like a clever strategic move by Elavation to regenerate their fleet and get ahead of the game.
Speedy will take ages before investing in new gear whilst they get a grip of their new acquisition.
Also other independents looking to sell out may shelve spending, so it is great timing by Elavation.
I wonder if they will open a depot in Taunton?

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