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New 18.40 RXJ True Hybrid Compact

Big pink boom lifts

30. July 2008 | Comments (0)

Bud PeCoy of Mid Country Machinery, the Fort Dodge, Iowa, based aerial lift dealer and rental company, and his partners Mark Swedlund, Lucas Peed and Bob Conaway, were looking to find a way to “give something back” to the community when they learned that the wife of one of their customers was suffering from breast cancer.

Seeing this as a worthwhile cause, they decided to create a breast cancer awareness campaign by purchasing two special JLG 800S telescopic boom lifts to add to their rental fleet.

Midland
On site with the pink boom

The company ordered the machines from JLG with pink paint and added the message “Reach high for the cure” as well as logos from Susan G. Komen for the Cure, the world’s largest grassroots network of breast cancer survivors and activists.

Midland
The charity's logo is included

In addition to painting and decaling the booms to promote breast cancer awareness, Mid Country Machinery also signed an agreement with the Des Moines chapter of Susan G. Komen for the Cure to donate 10 percent of all income derived from the rental of the machines for the next 54 months, an amount that is expected to total between $25,000 and $30,000.

Mid County
(L-R) , Lucas Peed, Bud PeCoy and Mark Swedlund of Mid County Machinery

Because of the current volume of hospital construction activity throughout Iowa, PeCoy plans to send the big pink JLG boom lifts to those sites as often as possible.

In fact says PeCoy, “If painting our booms pink and adding decals to support the cause can increase awareness of breast cancer, we may even order more pink booms. Hopefully, this is just the beginning of our contribution.”
Point of Rental

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