19.06.2003

Fair Guide Warning!!

The UK's Construction Equipment Association has warned members to watch out for letters that appear to offer free entry in exhibition guides, but actually commit companies to three years of costly web advertising.
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Watch out for unofficial "Fair Guides" that appear to offer a free listing but actually cost nearly €1000 a year

Sharna Gollogly of the UK’s Construction Equipment Association told Vertikal.net : “We receive the letters periodically relating to different exhibitions. They encourage companies to complete and return a form saying it is for entry into the “Exhibitors Fair Guide”.

The letters are headlined "Fair Guide" and come from a company in Austria. That company has no official connection with official fair catalogues of any of the major exhibitions.

"We strongly advise companies to read the small print very closely and be aware that you can easily be tied into a minimum of three years advertising with costs of around €971 per year. It has no relation to any major exhibition’s official show catalogue" said Gollogly.

Tim Whiteman, publisher of Vertikal.net commented: “We have also received these letters which appear to come from the organisers of exhibitions like bauma, SED and Intermat. They seem to offer a free listing but actually tie you into a three year contract – do not sign them and make sure your staff know about the danger!”