18.12.2017

New CEO for Manitou N.America

Manitou has appointed Mark Hanson chief executive Manitou North America. He replaces Daniel Miller, who resigned in February. See Manitou N.America CEO resigns Miller's role as president of the Compact Equipment Division – essentially Gehl/Mustang - was replaced in April by Richard Alton, who joined from JLG. See Manitou confirms new US president

Hanson joins the company from generator and power washer manufacturer Generac, where he has been vice president Mobile Systems for the past three years, following its acquisition of Magnum in 2010, where he was vice president sales and marketing, a position he held for five years.
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Mark Hanson

He began his career with Hertz Equipment Rental in 1988, starting out as a sales co-ordinator, moving up through sales rep, branch manager and regional sales director, before leaving to join Genie as a regional sales manager in 1999. He was promoted to vice president of North American sales in 2006, he transferred to Terex as vice president global accounts in 2009, joining Magnum in 2010.

Executive vice president global sales and marketing Laurent Bonnaure said: “We are excited to welcome Mark at a time when Manitou is bringing many new innovative products to global markets. Mark has a great team in place, and his strong leadership and industry expertise will help Manitou, Gehl and Mustang become market leaders in North America.”

Vertikal Comment

This move takes the North American business another step closer to its European operations, following a long transition from what was largely Gehl to a true Manitou business. Hanson benefits from long experience at rental company Hertz - now Herc – and with Genie, all of which will be invaluable at Manitou, especially as it launches its aerial work platforms in North America.