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14. September 2017 | Comments (0)

IPAF has appointed Richard Whiting as UK market general manager. He will take up the new role at the end of October and will be based at IPAF’s offices in Cumbria, UK.

He joins the association from the Hire Association Europe (HAE), where he has been commercial manager since joining the association in 2012. Prior to that he spent six years with software company Building Software where he was operations manager.

He started out however with the bank HBSC in 1996, as implementation support and training manager. In 2000 he moved to iPSL, initially as operations manager and later as senior operations and migration manager. Six years later he made his move to Building Software.

Richard Whiting, IPAF
Richard Whiting

Chief executive Tim Whiteman said: “Following an exhaustive recruitment process, we are delighted Richard has accepted the offer to take up the role of UK market general manager; his skills-set and experience is just what we need to develop our organisation in the UK and deliver an even more dynamic set of benefits and services to members.”

“IPAF is embarking upon fairly significant improvements in its membership offer, with a new audit regime for UK rental members, an ever-expanding training programme, eLearning capabilities and a more advanced version of the PAL Card in development. "We are also working on upgrading our website, eMarketing and social media channels, so to have Richard’s experience and vision to call upon will be invaluable at such a crucial time. We look forward to welcoming him to the business in a few weeks time.”

Whiting added: “I am very excited to be joining IPAF to lead UK Market operations at this time of significant change. I hope I can help the organisation take its already very attractive member offer to the next level. The projects already underway are impressive in scope, and I hope to be able to add my expertise and impetus to help deliver results over the coming months and years. I can’t wait to get started.”

“IPAF is always developing and delivering new technical & safety guidance, promoting our global Back to Basics and Andy Access safety campaigns and involved in a very busy UK and worldwide events programme.”


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