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Oudenbroek leaves Holland Lift

10. August 2017 | Comments (0)

Eline Oudenbroek has stepped down from her role as managing director of Dutch scissor lift manufacturer Holland Lift.

Verticaaldagen 2013
Eline Oudenbroek

Rik van Sonsbeek a consultant and interim management specialist has taken over on a temporary basis while the company considers its strategies and looks for a new managing director.

Rik van Sonsbeek
Rik van Sonsbeek

Oudenbroek joined the company in August 2013, taking over from interim manager Thom Sijs who had managed the company for around six months following the departure of joint owner Menno Koel. At the same time Pro-Delta Investments, the company that also owns Riwal and Hovago took its holding in the business to 100 percent.

A formal statement has now been released it is as follow:

“By mutual agreement it has been decided that Eline Oudenbroek, managing director of Holland Lift, will leave the organisation as of December 1st, 2017.
She is no longer fulfilling her duties as of June 1st. Under her leadership and with her team, the company has achieved significant growth. The next step is streamlining the organisation for further growth, which will be led by Rik van Sonsbeek."

"Rik has held a variety of executive functions at assembly and construction companies. We want to thank Eline for what she has achieved for Holland Lift and wish her a lot of success in her further career.”

Vertikal Comment

Oudenbroek clearly enjoyed her time at Holland Lift and appears to have been very good for the company, which has changed significantly during her four year tenure. She has specialised at company turnaround roles in the past, often moving on after three or four years. But she made no secret of the fact that she thoroughly enjoyed the powered access industry, its people and the friendly international nature of the industry. While we have no confirmation of the reasons for her departure, we understand that it may be related to diverging views on strategic direction between her and the owners.

The company has an excellent range of products with a good team of people, a decent distributor network and some blue chip major account customers. So until a permanent replacement is appointed, it ought to be business as usual.


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