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What can we expect for 2013?

Leigh W Sparrow, Publisher
Leigh W Sparrow, Publisher

January 5, 2013 -

The New Year is here and most people will shortly be back at work and kicking off the 2013 business year, so how will it compare to 2012?

Ask 10 different people and you are likely to receive at least five totally different views, indicating the on-going uncertainty and fragility of the global economy. However while 2013 is unlikely to be a boom year, the gradual improvement that we have seen over the past year or two is likely to continue, and possibly pick up pace a little in the second half.  

For suppliers of smaller equipment it is worth pointing out that the huge number of machines delivered in the boom years of 2006 to 2008 are now five to seven years old, potentially encouraging or forcing replacement or major overhauls – both of which should be good for business.

In the crane market there may not be quite the same replacement pressures, but strong demand in developing countries for young used equipment could well provide some good upgrade and used equipment opportunities.

Overall I think 2013 will be a good year, we have Bauma in April, which will see a good number of new products unveiled, especially by the crane industry, and while a show cannot change the economy Bauma has typically kicked off an upward business cycle. We should also see finance sources beginning to free up, and governments introducing new incentives to encourage investment in a bid to spur on growth.

Whatever happens one thing is certain, there will be plenty of excellent opportunities in 2013, not only for this year, but foundations put down will provide on-going benefits from the rising business cycle and economic recovery.

As always, those that are well managed with coherent pricing policies, quality products and services, a strong brand image and good marketing will be the winners.

Finally I would like to thank all of you that supported us in 2012, both editorially and most importantly with advertising and sponsorship – without you we simply would not be here. I would also like to draw attention to those who are no longer with us - both the crane and access industry lost some incredible people in 2012 – We will salute them in the upcoming Cranes & Access magazine when we look back at 2012 – so do look out for it.

In the meantime I wish you all a very happy, healthy and prosperous year in 2013.

Leigh Sparrow

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